FROM LENS TO LAUNCH · PHOTOGRAPHY, DESIGN, DEVELOPMENT, 3D
Rojas Trucks.
Every angle. Every interaction.
A complete product experience for precision skateboard trucks: I photographed the details, designed and built the site with Jeff Black and Emily Beal, and brought the product into 3D.
The problem
Precision trucks are sold on their details: the machining, the finish, how the parts fit together. A product page with a few catalog shots could not show any of that.
The approach
I photographed the trucks myself, close enough to see the machining and the finish, so the site could lead with the product rather than with stock imagery.
Jeff Black, Emily Beal and I designed and built the site together, and I brought the product into 3D so visitors can look at it from every angle.
What shipped
- Product photography
- The site design and build
- An interactive 3D model of the truck